1. Traditional diet and exercise advice that is all wrong.
2. Motivation that is misdirected. The choice needs to be: Which do I value more? A chocolate bar now or a longer and healthier life with my family?
3. Eating when we are really thirsty.
4. Burning the candle too late, is counter productive to fat burning. A good night's sleep burns fat and keeps us from eating.
5. Dieting and aerobic exercising together reduce calories, so primitive starvation-survival mechanisms kick in making the brain scream for food.
6. Boredom.
7. Hanging out with an overeating, unimaginative crowd.
8. Manufacturers make foods addictive by using sugar/fat/salt combos.
9. Manufacturers make foods addictive with chemicals and preservatives.
10. Commercials could make anyone hungry.
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